About the Coalition

Independent news
for every
neighborhood.

The San Francisco Independent Media Coalition is an alliance of neighborhood and community publications that directly serve ethnic communities and local neighborhoods across the city.

Our mission

Independent and community-rooted news outlets play an essential role in helping San Francisco residents access information about public services, local government, elections, and neighborhood issues. Many of these publications serve multilingual communities and neighborhood audiences across the city.

14+Member publications
52%City ad spend directed to coalition media (up from 26%)
$33KGovernment ad revenue to members in 2025
175Residents engaged in information needs assessment
How we started

California Common Cause convened local publishers to form the San Francisco Independent Media Coalition — a collaboration of neighborhood-based and identity-based publications that serve communities across San Francisco.

The coalition first met in September 2022 to discuss shared challenges facing independent media outlets and opportunities to strengthen the city’s local information ecosystem. Members include outlets that publish original local reporting and reach audiences across neighborhoods and language communities throughout the city.

Through regular meetings, coalition members share information about their audiences, outreach capacity, and newsroom needs while identifying opportunities for partnerships with city departments.

2022 – Present

Timeline

2022Formation

Coalition convened

California Common Cause brings together local publishers to discuss shared challenges and opportunities. The San Francisco Independent Media Coalition holds its first meeting in September.

2023Research

Community information needs

A five-month Community Information Needs Assessment engages 175 residents through 12 multilingual focus groups and 26 interviews, culminating in the report Local Voices on Local News. CCC partners with Supervisor Matt Dorsey and the SF Budget and Legislative Analyst's Office on recommendations for stronger city support of local outlets.

2024Policy wins

Board of Supervisors acts

In March, the SF Board of Supervisors passes a resolution urging departments to allocate at least 50% of advertising dollars to community and ethnic media. In May, Budget Chair Connie Chan adds tracking and reporting language to city budget instructions.

2025Growth

Partnerships deepen

Three convenings bring together city departments and local publishers. Government advertising revenue directed to coalition outlets more than doubles, from $15,932 to $32,990. City departments begin requesting coalition recommendations for outreach campaigns.

2026Public launch

First Candidate Forum

The coalition announces its first Congressional Candidate Forum and launches its public-facing platform to amplify member journalism.

Policy impact

Changing how San Francisco invests in local media

Board of Supervisors resolution

March 2024

Urging city departments to allocate at least 50% of advertising dollars to community and ethnic media outlets.

Budget accountability language

May 2024

Budget Chair Connie Chan included language in city budget instructions requiring departments to track and report outreach and advertising spending.

Citywide advertising contract

Ongoing

Working with the Office of Contract Administration to develop a contract that supports local media and simplifies department outreach placement.

City partnerships

Several city departments now request recommendations from the coalition about which media outlets to include in public outreach campaigns. These collaborations have led to advertising placements across coalition publications.

SF Department of Early Childhood
SF Department of Public Health
SF Municipal Transportation Agency
SF Environment
SF Assessor's Office
Coalition partners & collaborators

The coalition brings together a diverse group of community-rooted news outlets, journalism organizations, and civic partners.

California Common CauseCoalition convener
Good Neighbor LabCivic partner
San Francisco RisingCommunity partner
SF State UniversityAcademic affiliate
San Francisco City CollegeAcademic affiliate
Free Press ActionMedia advocacy
Indivisible SFCivic partner
Rebuild Local NewsPolicy partner

Strengthen local journalism in San Francisco.

Whether you’re a publication, funder, policymaker, or community member — there’s a place for you in the coalition.